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User Experience strategies & tools driving value for businesses

Web Marketing ROI has been delivering award-winning digital solutions to Australian and international businesses for over 7 years. User experience strategies and tools are a key part of Web Marketing ROI’s methodology. Three tools in particular have helped add significant value to projects and clients. These UX tools are Empathy Maps, User Journey Maps and MVP Maps.

Empathy Maps

An empathy map is a collaborative empathy tool used to gain deeper insight into customers and target audiences. It maps what the customer is 'seeing', 'hearing', 'thinking & feeling', their pains and their gains.

empathy maps

Benefits of using empathy maps

Helps you to step into the shoes of your customer and see and experience the world from their perspective.

Creates a collaborative stakeholder centric discussion.

Reinforce persona-based design thinking through an intimate understanding of your target customer.

Journey Maps

A user journey map is a collaborative strategic tool that helps to visualise the process a user goes through to achieve a specific goal. It maps the customer's 'activities', 'emotions', 'pain points' and 'opportunities'.

journey maps

Helps visualise the steps and flow of the user's journey.

Identifies potential holes in the journey and new opportunities to delight users.

Craft and personalise the experience you would like your customers to have with your brand

Reinforce persona-based design thinking through an intimate understanding of your target customer.

MVP Maps

A 'minimum viable product' map is a collaborative planning tool used to define a minimal but viable set of features that delivers value to a customer. It's a two-dimensional map that prioritises features across the vision of the project.

mvp maps

Benefits of using MVP Maps

Identifies the 'minimum viable product' - the smallest set of features that delivers customer value.

Improves upon the traditional one dimensional list of features ordered according to business value.

Helps plan out the phases of the project.

Recent UX Work

An empathy map is a collaborative empathy tool used to gain deeper insight into customers and target audiences. It maps what the customer is 'seeing', 'hearing', 'thinking & feeling', their pains and their gains.

recent work

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