UX Biometric Lab

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UX Biometric Lab

Our biometric lab takes the guesswork out of conversion rate optimisation. Using the latest technology, sensors and computing power we are able to understand your customers emotions better than ever before. Unlocking thousands of cells of data allowing us to form over 80 potential tests on average.

Biometric User Experience Lab

By understanding your customers and your business goals we are able to analyse biometric data to give you a deep insight into your consumers and how you can align them with your objectives.

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Every customer is different and we help you understand them.

Helps you to step into the shoes of your customer and see and experience the world from their perspective.

Creates a collaborative stakeholder centric discussion.

Reinforce persona-based design thinking through an intimate understanding of your target customer.

How Does It Work?

It helps to visualise the process a user goes through to achieve a specific goal. It maps the customer's 'activities', 'emotions', 'pain points' and 'opportunities'.

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Helps visualise the steps and flow of the user's journey.

Identifies potential holes in the journey and new opportunities to delight users.

Craft and personalise the experience you would like your customers to have with your brand

Reinforce persona-based design thinking through an intimate understanding of your target customer.

The Analysis

Our team of analysts work through the data we collected from the biometric lab sessions. We take this data and match it with our conversion rate optimisation efforts and present you with test ideas. These test ideas can then be implemented on your website, app or other marketing and digital assests.

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The data we have from the biometric lab can then be used and implemented.

A/B and multi variant tests.

Personalisation.

Implemented into your User Experience Strategy.

Want to chat about our Biometric Lab?