Our conversion rate optimisation process is
divided into 4 steps
Integration and Tests
There are many different approaches to increasing website conversion rate out there. All of them are centered on increasing your ‘website conversion rate’ in order to increase leads or sales online (often called conversion metrics or conversion goals). In our experience, the #1 conversion rate optimisation tool that leads to the greatest improvements in conversion rate over time and reduces the risk of your conversion rate not going up is “A/B Testing.” (and to a lesser degree, multivariate testing)
If you’ve been around the Conversion Rate Optimisation or the Online Marketing world for a while, you’ve probably heard of A/B testing (or maybe multivariate testing). A/B testing is the process of sending a portion of your website visitors to one version of your website and another portion of your website visitors to another version of your page. Using A/B testing software, a visual A/B test is created to test these two versions and see which performs better.
To know for sure that your A/B test results mean anything - they have to be ‘statistically significant.’ This is a fancy word used by math geeks and probability nerds like us, but in essence - it’s an assessment of whether the A/B test observations reflect a pattern or just pure chance.
For an A/B test to be ‘statistically significant’, we generally wait for the confidence level to be at least 95%. This minimizes the number of ‘false positives.’ If your website has a very low amount of website traffic or conversions right now, achieving statistical significance may take months, be difficult, or in some cases, even impossible.
According to a definitive research study and white paper on Digital Marketing by Adobe, Conversion Rate Optimisation is not an easy process to implement correctly. According to Adobe, "only 34% of online companies are actively implementing Conversion Rate Optimization testing tools on their website". Of those companies currently implementing testing tools, 41% report that they only test a very small portion of what could be tested.
According to a global study done by one of the leading A/B testing vendors, the typical monthly service fees for CRO agencies globally varies between $5,000 USD per month and $50,000 USD per month.
If a CRO agency offers you $5,000 USD per month (or something at the lower end of that range), you should be a little skeptical because in our experience -- to do CRO properly requires about 63 hours per month of work across a variety of disciplines (frontend development, UX, analytics, data science, VoC/insights, strategy, tag management, etc.)