1,000,000 experiences optimized per month

Partnership & BetEasy’s Program Goals

To offer best in class customer experience

To improve ROI, yield, conversion rate, content relevancy, revenue with reduced time/cost

To achieve website personalisation and campaign optimisation with scale and efficiency

Quick Deposit Pre-Filled Options

Experiment #1

Quick Deposit Pre-Filled Options


  • Determine whether showing different pre-filled quick deposit options to customers has a significant effect on deposit size, as well as see what happens if we change the values.


  • We saw a conversion rate improvement of 35.78%, for customers who were shown the following deposit options: $20, $50, $100, $250 and $500
Join now CTA Pop Down Notification 1Join now CTA Pop Down Notification 2

Experiment #3

Join now CTA Pop Down Notification


  • To improve the number of people arriving on the Join now page
  • To increase the number of people completing the Join now process
  • Join now with deposit


  • We saw an increase of 16.99% of people arriving on the Join now page
  • An increase of 16.15% of people completing the Join now process
  • And an increase 23.78% of people making a first time deposit upon joining
Hide PPC Landing Page Footer

Experiment #2

Hide PPC Landing Page Footer


  • Establish whether removing the footer of the Pay-Per-Click landing page to the left would minimise distraction and encourage visitors to click through to the offer instead


  • Conversion rate improvement of 5.49% on the variation for visitors clicking the “Claim Offer Now” button, with an overall conversion rate of 33.26%

"Achieved a regular rhythm of experiments and continuous improvement"


I worked with James and his company Web Marketing ROI for the better part of a year at CrownBet (now BetEasy). Web Marketing ROI are experts in optimisation and helped us to achieve a regular rhythm of experimentation and continuous improvement, leading to some great results and tests which became permanent features on our website. Always willing to lend a hand no matter the size of the task, I would happily recommend for anyone looking to implement best practise conversion optimisation to their business.

Josh Littin

Product Delivery Lead at BetEasy

We’re a partner for the long run

Our value goes beyond the scope of projects. We operate as advisors providing strategic support before, during, and after project work.

Want to start a project?