You have a great article, but it’s hard to get people to read it. Consumers are very picky when it comes to what they read. They often decide before reading the first sentence. We’ve compiled some tips to help you get people interested in your article.
Lists, Tops, Tips, How-Tos, and checklists will increase your clicks
Buzzfeed’s success shows that articles with tips, lists, and other top-of-the-list things will get attention. Why? When they click on a link titled “Top 10 ways to ….”, readers know that the article is relevant, new, and up-to-date. The reader can estimate how much time they’ll need to read it and expect it to be well organized.
Break your article into chunks.
It is equally important whether your article is a simple list or a more complex one (as explained above). Before they can begin to read, readers need to feel organized. Otherwise, they’ll get overwhelmed and abandon the page. Your reader will be able to navigate your page more easily if you break your article into smaller chunks. The article should start with an introductory paragraph, then break it up into sections in the body, and end with a conclusion paragraph. The pieces of text should be divided up with headings that tell the reader what to expect next.
Do not be afraid to have your reader click “Next.”
You’ll see that most articles on WebMB and Yahoo! are longer than one page. This is an excellent way to keep visitors on your site for longer. Consider using this format to create a page if you have a lengthy article. Use this format if you feel a slide show is the best option for your topic.
Images can make anything more exciting.
Pictures are a great way to break up text. They add an extra dimension to the article by breaking up the text. Images that relate to the content are more likely to enhance it. This is especially true if the reader can first learn from the image and then go to the text to get further context.
Include a CTA (call to action) in your conclusion.
Your conclusion should summarize the key points of your article. Your decision should also include a call to action or a suggestion of what the reader can do next. You can tell them to go to your website, look at their products, call you, or find other interesting articles on your site.
Wrapping up the presentation
Many factors influence a reader’s decision whether or not to read an article. You can achieve success by using a good title and breaking your essay up into sections, using the “next” format, adding images, and including a call-to-action in the conclusion. Join our mailing list to receive more tips and tricks!