Straight Talk LEARN MOREStraight Talk
Let’s face it. The Digital Marketing Services Industry as a whole in Australia is plagued by a lot of ‘bull’. Unrealistic expectations (sometimes on both sides of the equation), page one guarantees, outdated SEO formulas, agencies ‘accidentally’ triggering manual web spam penalties for clients, web design projects that go months over deadline and way out of budget, companies that ‘accidentally’ lose you 80% of your website traffic and the list goes on.
We don’t like to talk badly of our competitors, so we don’t. Instead, we give you the service we’d want ourselves from a Digital Marketing Agency or a Professional Services firm. Straight talk, no hype and telling you like it really is - which isn’t always what you, the client, wants to hear. (But we figure we owe it to you nevertheless.)
Results, Results, Results LEARN MOREResults, Results, Results
In a sea of digital marketing agencies, SEO agencies and conversion companies - how difficult is it for a client to be able to determine the right agency for their organisation and to support their marketing goals? Typically - very. Almost all clients say the most important thing to them is results. But, the reality is that very few agencies do much more than pay 'results' lip-service.
For us, it's legitimately at the core of everything we do and every decision we make in our business, for our clients, in our systems and processes. We know it's much harder to build an agency this way but we really wouldn't have it any other way.
Evidence & Data-Based Decision Making LEARN MOREEvidence & data-based decision making
In the absence of facts, data and evidence - you're, at best, making educated guesses. It takes a lot more effort, time and resources to challenge your own thinking and attempt to prove or disprove your own theories in a scientific way - but it also gives us a disproportionately unfair advantage against the rest of the market. Whilst other companies might be sprouting theories on what works, we have scientific validated research on whether it does or doesn't. Until a new theory or new strategy is scientifically validated or disproved (by testing it), we remain neutral towards it.
Being The Best LEARN MOREBeing The Best
Being the best, excellence and 'Setting The Standard' (as per our tag-line) is what we're all about. We do this by not settling for 'good enough' - in the results we deliver, in our systems, in our internal methodologies.
If the majority of the providers in the market are doing something a certain way, we sit down and ask ourselves "Is this the best way to do this?" and come up with a solution to do it better.
Transparency LEARN MORETransparency
We're driven by the notion of transparency where-ever possible and where-ever reasonable. We publish our actual uncensored customer feedback in our Customer Happiness Report (and our Customer Service Quality Report) for all of our prospective clients to read. We make sure all clients receive easy-to-read reports that spell out whether their campaign(s) are profitable or not.
Rather than hide behind meaningless buzz-words and excuses about Google's latest algorithm update, we prefer to let the numbers and data do the talking for us.
Elegance LEARN MOREElegance
For us, 'elegance' means a scientific theory or solution to a problem that is both pleasingly ingenious and simple. This is at the heart of all of our design and development work. Code must be well commented, easy to understand, named well and have a pleasant user-interface. There's no point having three features when no one is planning to use the third. Get to the heart of the problem. Cut away what is unnecessary.
Steve Jobs once commented that if a product requires a user guide or manual, it's not well designed. This is what it means to have a solution to a problem that is both pleasingly ingenious and simple. Sometimes, less is more.
We’re a full-service agency which means that we employ designers, programmers, marketers, copywriters, A/B testers, growth hackers, consultants, SEO gurus, analysts and customer service staff. What all of our team have in common is that they’re on top of their game and really good at what they do.
When we surveyed our current clients for why they chose Web Marketing ROI and what they liked most about Web Marketing ROI - the words that came back most commonly in the vast majority of the responses were ‘results’, ‘dynamic’, ‘quick’, ‘knowledgeable’, ‘talented’ and ‘leadership’. We’re flattered.